“I taped it for you,” said MyUPSGuy, and played the story from NPR over the phone. The story, reported by a happy-sounding British reporter (doesn’t everything sound wonderful with the British accent?), described how fashion leader Vogue magazine has recently taken a stronger stand on promoting healthy models and healthy body image through their pages.
“Maybe it will help to change things,” he said.
“Maybe,” I replied, “Certainly it’s a move in the right direction.”
And kudos to MyUPSGuy for being the guy’s guy he is but for also understanding the crisis in this country with the way women see themselves.
Just as a reminder of a few of the stats, according to the National Eating Disorders Association:
• Over ten million people in this country (mostly women, 90%) suffer from an eating disorder
• 42% of 1st-3rd grade girls want to be thinner
• 81% of 10 year olds are afraid of being fat
…and my particular favorite for this particular discussion…
• The average American woman is 5’4” tall and weighs 140 pounds. The average American model is 5’11” tall and weighs 117 pounds.
A connection between the rampant number of eating disorders and the fashion industry has long been suspected.
I grew up on Vogue. Every month I would take a bit of my precious babysitting money to buy the latest issue at the local drugstore. I loved the “artisticness” of the fashion – artistry in the form of fabric with gorgeous photography, shot in fabulous light in glamorous settings. To this day I read Vogue every month and keep the more recent copies stacked on the console table in the living room.
But I will join the voices who criticize magazines like Vogue because, truly, the models have gotten thinner…and thinner…over the years. They are now dangerously thin and yet representative of what we also see in Hollywood on the red carpet. This unnatural and unhealthy state has become the standard for beauty — a completely unrealistic standard and one that, some research has shown, has a connection to poor body image and eating disorders.
NPR, in its online version of the same story, reported on May 4th that “Vogue Says it will only Work with ‘Healthy’ Models.” Vogue “encourages designers to consider the consequences of unrealistically small sample sizes of their clothing, which limits the range of women that can be photographed in their clothes, and encourages the use of extremely thin models.” The commitment was made by 19 global editions of the magazine to limit the age of models to 16+, ensure that healthy eating habits are promoted backstage and promote the use of a variety of model sizes and shapes.
It’s a start.
I think for Vogue and for fashion designers there is a great opportunity here. It has always seemed to me less complicated to create fashion for a model so thin as to be compared to a “clothes hanger.” But to create extraordinary fashion for a woman like Adele, or a woman like me, curvier in form — this seems a designer-worthy challenge – to make us look beautiful with our (as Bridget Jones called them) “wobbly bits.”
So we’ll see where these new commitments take Vogue and the fashion industry. I challenge the fashion leader to fully embrace their global commitment and push forward toward a real focus on health, for models and for readers.
Wishing you health and happiness,

Jenny
Credits: All photographs J.Beaudean















