
I don’t know if you’ve ever been to Ikea, but it’s got a setup that’s a bit like a maze. And from a marketing and sales perspective, it’s pretty brilliant. The store takes you on a winding path through various showrooms where it showcases the many pieces of clever furniture that you can purchase (and assemble yourself). It’s the store you can’t get out of, and somehow (at least initially) don’t want to leave.
Downsizing has meant that the right storage is critical in small spaces – and we’re realizing that we don’t quite have the right configuration. So….